Reservelt

Busts in Silhouette Team

Team Member
Role
Email
Chiroiu Doina
BE
Schneider Diana Teodora
PO
Trasnea Catalina Andreea
BE


Dizzy Prototype

Restaurant:
Client:
 https://reserveit.site/tables/id  (id: a value from 1 to 20)


Warning Problem

Events can become chaotic when dealing with a higher number of customers than expected.
waiters mixing orders
people waiting more for their order and crowds getting bigger
logistic issues occurring
waiter not available when you want to order


Raising Hands Solution

ReserveIt comes in help with a platform both for customers and events. Customers can access their reservation through the app, placing the orders directly there and seeing exactly what they ordered and what they’ll get. Waiters, chefs and bartenders receive notifications of when an order is placed, knowing exactly what needs to be done and where the waiter will deliver it, thus diminishing the logistics issues.


Women Holding Hands Customer Segment

Reservelt's target audience are all the restaurants/events clients and also their owners as 2 modules will be implemented to make the management easier.


Oncoming Fist Competition

Square POS
Olo for Restaurants
Zuppler
IaLoc
PosNet


Hundred Points Advantage over the competition

Reservelt will be more accessible for the clients because of the simply fact that you don't have to download and install a new application everytime you get to a new restaurant, you will simply scan a QR code that will redirect you to the menu page where you can select what you want to order. Also, you will be permanently in contact with your waiter via a chat so you can always notify him/her in case any specific request may appear.


Straight Ruler Key Metrics

Our key metrics might vary based on:
the number of venues subscribed to the application
the number of clients of each venue (number of registered clients)
the staff of the venues registered to the application
frequency of the orders


Heavy Dollar SignCost structure

Developers team costs
Marketing costs
Maintanance costs


Money Bag Revenue streams

The revenue will come from a monthly subscription from the restaurants and event organisers that want to get signed up to the application.


Anger Symbol The Problem Identification

Everyone has experienced the following situation: You are in a restaurant, you want to order something and after that enjoy the company of your friends, but the place is really crowded and all the staff is overwhelmed by the amount of people. And just like that a simple order can become annoying for both the customer and the waiter, the customer waits a very long time for the waiter to process his request and the waiter is overloaded with work and is not giving his best.
Restaurants, events and festivals all face the issue mentioned before. When a place becomes very popular it gets more and more crowded, until the amount of people becomes a problem to the logistics of the place.
The lack of employees, the small number of bartenders or chefs, the limits of the existing place, all are metrics that should be taken into account when dealing with huge numbers of customers. They all depend on one another and when a place becomes very busy unfortunately the "working machine" just doesn't work as expected for both the management and the customers, thus producing those huge waiting times.


Collision The Solution Identification

The solution to this problem is creating an app to automate the process of ordering when going out to eat/going to an event where you booked a table. Moreover, it will give restaurant owners/event planners a real-time view of the sales they make. Reservelt will help both the client and the waiter to shorten the process of ordering.
Also, the app will be easy to use, as the client only has to scan a QR code, no matter in which location he/she is using the web app.


Eye in Speech Bubble Customer Discovery

The market :
restaurants
event organizers
The customer that pays for the app:
restaurants
event organizers
The customers that use the app:
restaurant / event staff
waiter
chef
bartender
manager
clients
The solution for customer discovery was planned with two types of users in mind. The first one would be the manager of the restaurant. One such manager would like to enhance one's business by optimizing the process of delivering the order of one's clients. Such clients would embrace the idea of choosing their order without the human latency. For each one information has been gathered trough forms, online observation and focus groups.

We targeted coffee shops, pubs, club and restaurants that could also offer their clients the possibility for private events. Our application is intended to solve their logistic issue when dealing with a high number of clients, offering a solution for a better customer experience.


Dizzy Customer discovery process

The customer segment is divided in 2:
restaurant owners
events planners
We identified the possible clients on different social platforms such as Facebok, Linkedin and Instagram and then we contacted them and had face-to-face discussions about their bussines and the problems they face daily. Some of them were open to having filmed interviews, whereas others didn't give their consent, but were eager to answer our questions.

We interviewed the following events planners: The Brunch Affair, Funktastika,  St.ART  and PopCola Events creators and the managers of Cetatuia, Ai Sushi, Resto Aperto and Turkish Kitchen.

Each of them was asked the same series of questions:
Tell us a little about your business
How often do you find your venue extremly crowded?
How well do your staff manage to handle extremly crowded days?
How often does it happen that mistakes appear in the whole ordering process?
How long will an order take in the busiest days?
How many tables does a waiter has to manage on an avarage, but on an crowded day?
Have you considered until now to add efficiency to your application with the help of tech solutions?


Right Anger Bubble Face-to-face Interviews

In order to find the segment of customers that would be interested in this kind of an application, we contacted a few events planners/restaurant managers from Bucharest and held face-to-face interviews with them.

All of the restaurant managers acknowledged that usually the venue starts getting more and more crowded as the weekend approaches, the peek of the week, being of course Friday and Saturday, although Thursday and Sunday are problematic also, as they start to become more and more popular for the crowds.


Restaurant Validation

To quote Amalia Petre, the manager of Cetatuia "Another issue when it's very crowded, during weekends especially, would be the wide spread of the tables in the venue. For example in summer days, when when everybody wants to sit outside, because we have a wide area, the waiters have to literally travel through the whole garden all the time. They walk from the garden tables outside to the kitchen of the restaurant and because of this a lot of guests/clients complain that they are nowhere to be found".

Resto Aperto and Turkish Kitchen owners both agreed that "the staff hired usually manage to handle even the busiest of the days, but it usually happens that mistakes are being made and if you want to provide best quality services it is important to always keep your clients happy, and of course not waiting!".


Event Validation

Whereas restaurants would be interested in a software solution to mantain their quality services at all times, events planners have different reasons for wanting such an application.
As we talked with Cristina Grigore, the creator of The Brunch Affair, she said that "...because of the fact that the venue is always changing and also the staff keeps changing a lot, planning an event is more chaotic and dynamic than the work that needs to be done in a restaurant on a Saturday night. Besides the clients that book tables to a party, there is always a large flow of people in the venue that slows the performance of the waiters. There is no event without having at least 2-3 orders mistaken, clients complaining about not finding the waiter and also waiters giving up because of the heavy volume of work that needs to be done."

Jon, Funktastika owner, was intrigued by the idea of having a real-time view and a plan of all the booked tables and all the orders made during an event, "such an app, would definitely make the job of my team much more easier, of course if well implemented".

The findings that we made after the interviews were that whereas for restaurants such an app would provide higher quality services, for event planners this would be a game changer.

As part of our mission, we will take care about clients, waiters and restaurants owners needsRaising Hands
We designed two different experiences that will cover both customers and services providers scenarios.



Framed Picture Wireframe, Landing Page

Customers app

designed for mobile use Mobile Phone with Arrow
based on QR code that drives to landing page


Short description
Menu page → will display search option for items to be ordered
Product details page → will provide description of selected product
Order page → will provide cart with all selected items
Chart page → will provide all available options regarding client flow
User info page → will show the profile of current user, including card details if applicable
Previous orders page → will display a history of all orders within the restaurant
Bell The ringbell can be use to notify the waiter that a customer needs either help or assistance. In order to assure inclusivity and be aware of any customer problem that cannot be resolved through application.



Restaurant staff app

designed for tablet use
used by waiters and managers to monitor restaurant-wide activity



Short description
Landing page → displays an overview of the representation of tables and their status. The waiter or the manager can search through the tables by reservation name or by id or simply click on the desired table to get more information.
Table page → will display the status of a table: whether it is assigned to a waiter, the order and the status of delivery for each item in the order
Assigned tables page → will display all tables and orders assigned to the waiter logged in the app
Statistics page → provides insights about restaurant's or waiters' work - 2 different pages for waiters and managers
Waiter → can see own statistics
Manager → can see each waiter's statistics, as well as restaurant-wide


Landing Page



Scroll User Stories

User Persona





User Stories


As a client, I want to see the menu, so that I know what food choices I have.
As a client, I want to see what I ordered and how long it will take to be ready, so that I know what to expect from the service.
As a client, I want to be able to call my waiter directly to the table, so that I can solve issues outside of the app.

As a waiter, I want to see the tables I am assigned to, so that I have an overview of my work.
As a waiter, I want to see each table's order, so that I know what to bring there.
As a waiter, I want to check the orders as delivered, so both the client and I know its status.

As a manager, I want to see and update items in the menu, so that I can keep it interesting for the clients,.
As a manager, I want to see sales performance statistics, so I know how to improve sales' strategy.
As a manager, I want to see my employees' activity, so that I cam monitor them more closely.
As a manager, I want to see the most popular and unpopular orders, so that I know how the products are performing.
As a manager, I want to see the average bill, so that I know how much money the customers are usually spending in my restaurant.



Use Case Diagram




User Flow Diagrams







Women Holding Hands The campaign

For the campaign we shared the landing page on social media and to our contacts. We shared the landing page and we gained the contacts from the people that registered on it.
Our first users also benefited from being on the short list of the future first users, they will be the first ones to know what are our latest features and updates on the application.
Moreover, the users were informed via an email after they registered on the landing page. They also received a confirmation button to let us know that they are interested in our product and they want to be part of this shortlist.


Triangular Ruler Analytics

Analytics are not yet representative, this image reflects the total subscribers and newsletter signups since the analytics was turned on for the landing page. This is a demonstration for the milestone and a better update is coming, along with more users and newsletter signups.



Hundred Points Market Research


The target market includes both individuals looking to order food at restaurants and event planners. This is a potentially large market, as both individuals and event planners may be interested in using an app to streamline the process of ordering food.

There are currently no other competitors in the market that offer similar services to the one we are proposing. However, it appears that some larger venues have developed their own in-house apps to handle food orders. These in-house apps may not be direct competitors to our app, but they could still potentially impact our market share.

It is important to note that as the market for these types of apps grows and evolves, new competitors may enter the market, so it will be important to monitor the competitive landscape continuously. Additionally, it is possible that other types of businesses or services could emerge as indirect competitors, such as traditional paper-based menu systems or in-person ordering systems that do not use technology. It may also be useful to consider any potential barriers to entry that could make it difficult for new competitors to enter the market.

Considering there are approximately 46,000 venues in Romania and assuming that we will charge 50$ monthly for this service, just by aiming to gain 1% of that market we can see there is a huge potential over the next 5 years:
Year 1: 46,000 venues * 0.01% market share * $50/venue/month = $230 per month, or $230 per month * 12 months/year = $2,760 per year (4-5 venues)
Year 2: 46,000 venues * 0.1% market share * $50/venue/month = $2,300 per month, or $2,300 per month * 12 months/year = $27,600 per year (40-50 venues)
Year 3: 46,000 venues * 0.25% market share * $50/venue/month = $5,750 per month, or $5,750 per month * 12 months/year = $69,000 per year (100+ venues)
Year 4: 46,000 venues * 0.5% market share * $50/venue/month = $11,500 per month, or $11,500 per month * 12 months/year = $138,000 per year
Year 5: 46,000 venues * 1% market share * $50/venue/month = $23,000 per month, or $23,000 per month * 12 months/year = $276,000 per year

Of course, we will need to consider all of the expenses associated with running our business, including the cost of developing and maintaining our app, any marketing or sales expenses, and any other operating costs.
There is a big potential for our app to be successful in the market, as it offers a unique solution for automating the process of ordering and managing orders at restaurants and events.




Bullseye Motivation for MVP aspects

Obs. The MVP is generic - we implemented an application that works from any restaurant or event venue.

Client functionality is separated from restaurant functionality
This choice was made to support the idea of linked menu. We want the customer to be redirected to a page that contains menu and ordering functionalities. The page is separated from our main application - meaning that, the ordering process works for any user that access reserveit/tables URL.

Customers can:
select items to order from certain categories
This is the basic functionality that we achieved. For the internal management to work, this functionality allows us to gather all orders in a database and communicate the information into the staff side application.
notify the waiter to come to the table
As we know that technology can improve, but not replace all types of human interaction, it is important that we implemented a functionality for notifying the staff to come check any uncovered situation from a certain table.
request the bill
Another automatic process from our application is requesting the bill. This is a key is in saving time for a restaurant customer, and comes in hand with the improved ordering process.

Restaurant owners can:
add specific products to a category, and configure the menu that the customer sees
For the generic application to run, it is important to allow our clients (mainly restaurants or event managers) to customize their menu.
configure and visualize a map for restaurant tables
An overview of all tables is required when the manager wants to quickly get an idea about orders statuses or change the venue arrangement.
see all orders and their statuses
The same functionalities available for staff should be consistent for the admin. The restaurant manager should visualize and correct the order statuses, as there can be situations when a third-eye is needed to handle problematic orders.

Staff can:
see all orders and change their statuses
For waiters to handle their workload, a list with all pending orders should be available to them. Organizing the orders by their statuses and updating is a main response functionality, that allows end-to-end communication to restaurant customers.
see notifications from customers
Another list of notifications (bill requests or simple notifications) should be visible from a waiter's point of view. The waiter can close a notification after it is handled.




Money Bag First sale

Our first sale turned out to be very successful, there was a wide variety of users interested in out product.
As expected, some of the users, that were not interested or curious of the problem that our app solves, left after the landing page. Due to the fact that it is a MVP, the landing page of the app does not have all the requirements that help with the retention of the users:
it has no explanation about what the application can be used for
it has no images to describe the area of usage
has no reviews or verified labels

The statistics and the feedback we received from the users we shared the app with shared great interest in the restaurant side. The statistics show that they spent most of their time in the customization of their own restaurant, they created their own menu and their own table placement. This validates the fact that our target user is an event organizer, that permanently needs to change the location and the menu. In the MVP the UI is simple and intuitive, they seemed to understand pretty well how they can use the app for their business.

Because of the fact that this is our first sale, we did not create QR codes for the tables of the restaurants. It would have been more difficult in the engagement testing side, thus we opted for sending URLs for the domain where they can test the features that a client can have when using the app of a restaurant. The audience shared a great feedback again regarding the ease of using the order menu, it is developed in a similar way to the one most of the ordering apps have, thus it is familiar for users. They also tested the end-to-end flow of communicating with the waiter, some of the interested users, entered on the restaurant app after placing an order.

From the statistics we can observe that the restaurant app is more suitable for a desktop use. The ordering app showed similar usage in both devices.

Most of our users are in Bucharest and this is a great asset to our business due to the fact that Bucharest is known for the high demand in the event area.